Brand Guidelines
Led design efforts for Hyatt's entry into the all-inclusive resort segment with Hyatt Ziva and Hyatt Zilara. — Developed two 295-page guideline documents to serve as comprehensive brand resources, while simultaneously creating all in-hotel collateral for the two resort openings that coincided with the brands’ launch. Brand standards covered the design inspiration, logo usage, color palette, brand typography, writing tone and style, brand photography, hotel stationery, in-hotel collateral, sales and marketing materials, hotel signage, sales tool kit and advertising standards.
DESIGN, PHOTOSHOOT, COPYWRITING & PRODUCTION
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