Brand Rollout & Awareness Campaign

"We completely understand our role is not the spotlight. We are not the star of the show. But we firmly believe we are the power behind the possibilities the perfect application provides." — Staff and internal stakeholder buy-in is critical to ensuring that customers, donors, and other external audiences will also embrace your brand's evolution. Understanding this, Logi wished to develop what would become "The Power Behind Possible." marketing campaign while simultaneously creating assets that incorporated the updated branding across various touch points, both internally- and externally-facing.

BRAND DIRECTION, DESIGN & PRODUCTION

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