Brand Experience Guide
Brand experience is more than just communication, it's about bringing people into a lasting and meaningful relationship with your brand through holistic sensory experiences. — Lead designer on the first-ever brand experience guide for luxury hotel brand Park Hyatt. The five-volume manual, with separate 40-page workbook, is a comprehensive resource showcasing different aspects of the brand, first introducing Hyatt’s heritage, followed by the Park Hyatt brand’s history; bringing the brand to life at a hotel; service and education tools for colleagues; architecture standards for designing the physical brand product; and lastly, marketing and sales materials along with guidelines to visually communicate the brand.
ART DIRECTION, DESIGN, ILLUSTRATION, COPYWRITING, PHOTOSHOOT & PRODUCTION
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