Advertising & Ad Builder Tool
Created advertising layouts for each of Hyatt’s nine brands and worked with external partner Brand Muscle to develop an online tool allowing hotels worldwide to execute turn-key print and online advertising at the property level from templated materials. — Below examples include Park Hyatt event adverorials for Travel + Leisure, Andaz brand and hotel ads, as well as Hyatt Place and Hyatt House co-brand concept work, which combined the brands' illustrative assets for markets where hotels wished to maximize spend by sharing advertising budgets.
ART DIRECTION, DESIGN, ILLUSTRATION, COPYWRITING, PRODUCTION & UI/UX
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