Photo Credits: Sarah Dorweiler on Unsplash, NMQ on Pexels and countless found images that served as inspiration / placeholders in the earliest phases of exploration process
Ideation & Exploration
"Each hotel reflects the identity and vibrancy of its surroundings by creating inspiring experiences through a kaleidoscope of local culture." — Enhanced Andaz visual communication to better demonstrate the brand's ethos and to more accurately represent the creative class clientele this boutique hotel concept serves. Exploration utilized fashion-forward photography, expressive typography, image facets and color overlays to evolve the branding across a range of sales, marketing and digital touchpoints as a proof of concept which ultimately helped inform the overall Andaz rebrand.
BRAND REFRESH, DIRECTION & DESIGN
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