Case Study

The Challenge: To create awareness for Abbott as a provider of educational programs that address trends in the U.S. payor environment. Tasked with sharing a collective look at the potential trends and key issues in the healthcare landscape by developing a framework by which Abbott could anticipate possible healthcare scenarios over the next one, three-to-five and 10 years. — The Solution: Conducted expert and desk research studies for a long-range perspective and presented findings in a comprehensive, yet easy-to-digest annual publication. Trained account management staff on how to present the research using a podcast discussion format and engaging promotional materials. Also scheduled face-to-face meetings with key managed care leaders from health plans/PBMs, employers and the government to share results.